Crazy Wild Parties. Boobs. Bourbon Street. Drink ‘Till You Drop. If somebody was playing the word association game with Mardi Gras, you’d probably hear the following words or phases pop up. For locals, the Mardi Gras atmosphere is second nature. I’ve never missed a Mardi Gras season in my life so things like nudity, public drunkenness, and other crazy acts aren’t out of character during this time of year. But this has also painted a picture for out-of-towners that they may not be so fond of.
Tom Martin, President of Zender Communications wants to create an “experience” to combat this. His plan rides on his own experience with the way social media can change people’s perception about something. Last Mardi Gras, Tom used his cell phone to send out tweets and photos to people that could not participate in the festivities. But instead of showing the X rated version of carnival that so many people hear of, he showed the family side of Mardi Gras. The side that welcomes families, promotes southern hospitality, and the feel good aura of the season. He wanted to change the brand perception of what people thought about Mardi Gras because most people base it off what they hear or read.
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